Howard Schultz

In Their Own Words

“We are not in the coffee business serving people; we are in the people business serving coffee.”

— Howard Schultz

Areas of Expertise

Key Achievements

• Grew Starbucks from 11 stores to 28,000+ worldwide
• Pioneered the "third place" — between home and work — concept
• Offered healthcare and stock options to part-time workers, decades before it was standard
• Turned a Seattle coffee company into a global cultural institution

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