EL

Entrepreneur

Estée Lauder

Founder, Estée Lauder Companies

1908–2004

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In Their Own Words

“I never dreamed about success. I worked for it.”
— Estée Lauder

Areas of Expertise

entrepreneurship sales branding persistence customer connection

Key Achievements

Built a cosmetics empire from her kitchen
Pioneered the "gift with purchase" marketing strategy
Only woman on TIME's list of 20 most influential business geniuses of the 20th century
Created a multi-billion-dollar global beauty brand

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